AI in digital advertising

A project in conjunction with our trusted partners SmartyAds and Stripe

How machine learning improves advertising performance

Programmatic platforms like our DSP make it easy for advertisers and marketers to automatically purchase ad impressions without the need for human intervention.

Being almost entirely powered by data, programmatic systems automatically deliver the ads to internet users in a few seconds with a high level of precision. Users consequently see ads that are specifically tailored to their interests.

AI and ML (machine learning) algorithms are at the very essence of how programmatic works.

Programmatic platforms like our DSP make it easy for advertisers and marketers to automatically purchase ad impressions without human intervention.

Being almost entirely powered by data, programmatic systems automatically deliver the ads to internet users in a few seconds with a high level of precision. Users consequently see ads that are specifically tailored to their interests.

AI and ML algorithms are at the very essence of how programmatic works

An inbuilt proprietary algorithm on SmartyAds’ DSP resizes the creative sizes so that they fit more ad spaces. This feature is called creative autoresize.

The essence of how this feature works is that it helps to fill as many ad placements as possible according to which advertisers reach more customers on all mediums. This feature can be valuable for resizing non-standard banners.

Advertisers consequently don’t have to design separate ad images for different kinds of placements – it is sufficient to activate the toggle on the dashboard and the creative size will be automatically optimised on the go.