By 2027, over 50% of users will be using super-apps
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Super-apps are to some extent similar to, and may also overlap with, certain features of a metaverse. A super-app is like a Swiss army knife with a range of tools (mini-apps) that the user can use or delete as needed. Super-apps are trendy because users only want apps that meet specific needs and that are easy to use.
Gartner expects that over 50 per cent of the world’s population will be active, daily users of multiple super-apps by 2027. The super-app concept will also be expanded to include workflow, collaboration and messaging platforms.