As we usher in a new era in technological innovation, it’s becoming apparent that brands and consumers will interact very differently in the Web 3.0 world – and the metaverse that is emerging from it. By blending physical with digital, we will see the rise of hybrid experiences where immersion, personalization and connectivity will become some of the key selling points.
And with new patterns of behavior and consumption slowly taking shape, brands will have to re-invent themselves to align with audiences in the metaverse. What is important to take not of is that the marketing of today will not translate well in a virtual world; from advertising to purchasing channels and the very nature of the interests of consumers, marketers and advertisers will face a new set of challenges.