Value creation in the Metaverse

McKinsey predicts that the Metaverse will add $5 trillion, equivalent to around SEK55,000 billion, to the global economy by 2030, and that 2023 will be the year that determines the direction in which the Metaverse will proceed for the next decade. Precisely for that reason, there is a paradigm shift going on in the software industry. As the Metaverse is categorised as a “disruptive technology”, and therefore generates disruptive business models, there will be direct and indirect operators because some must be part of the Metaverse and completely new opportunities will also arise.